|
|
Brand name Value is credibility based on track record and a reputation for getting the job done. Legal skills alone do not set anyone apart from the competition amongst international providers
of top legal advice.
The brand name in itself should spark instant recognition and
identify you amongst the competition in the market place.
But a brand is not about individuals.
Recognising that the firm is about more than individuals, it has continuously been our aim to establish a brand name that is recognised for the qualities of all of our people and all of our
values, and for the commercial approach on top of the legal
skills delivered.
|
|
Consequently, DANDERS & MORE is not signalling the
names of individual partners, as there is more to the firm than individuals. Everything important to our clients is said in one easy recognisable name, and we have succeeded in establishing just that on the international scene:
“DANDERS & MORE has developed a strong international brand since becoming independent”
(Legal500 2008 edition)
|
